In this episode of The AEC Engineering Technology Podcast, Jigar Desai, PhD, PE, MBA, Principal and Regional Manager at ECS Group of Companies, joins host Nick Heim, PE, to discuss how Blue Ocean Strategy can spark innovation and unlock strategic growth in the AEC industry. Jigar shares how ECS is embracing a forward-thinking mindset to identify untapped opportunities, create differentiated value for clients and stay ahead of industry trends. With insights rooted in both engineering and business strategy, this conversation offers a practical look at how leaders can reimagine their approach to market competition and long-term success.